Generate sales leads with digital marketing strategies - inc. Websites, Landing Pages, SEO, Email, Social & Content.
At the end of this course, you will be able to...
At the end of this course, you will be able to...
- Define lead generation goals and create customer personas
- Build a working sales funnel and score sales leads
- Write unique value propositions, website content, email content and landing page content
- Use Calls to Action to generate leads through a website, landing page or email campaign
- Perform keyword research and understand the major themes of search engine optimisation
- Spot and correct major issues with on-page search engine optimisation
- Create content that generates leads
- Reduce the number of hours spent on creating content
- Create landing pages that are campaign specific
- Analyse and optimise landing pages for improved conversions
- Generate leads through 7 major social networks
- Understand email marketing and use an email marketing software provider to send targeted email campaigns
- Analyse and optimise the performance of email marketing campaigns