The Pen is mightier than the Sword - if you know how to use it!
will teach you about 12 key aspects of writing great copy:
1. AIDA
2. Audience
3. Format
4. Pain
5. Objections
6. Scarcity
7. Headlines
8. Benefits
9. Endorsements
10. Risk
11. Readability
12. Simplicity
When you complete this course, you will be able to apply each of the 12 Steps to your copywriting today. These are key principles which can guide you to write more effectively without having to spend hours reading long books or hunting for information about writing on the internet.
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