Everything you and your staff need to know, to advertise on Google AdWords like a pro.
Course Overview
Wipe the floor with your competition by implementing the proven Google AdWords techniques in this course.
We'll start with the basics;
- What Google AdWords is
- How the advertising networks works
- What factors result in your adverts being displayed
- How competing adverts are ranked
- Identify the most profitable keywords in your market
- Limit wasted clicks with carefully chosen negative keywords
- Structure your Adwords campaigns properly to ensure high ad rank and quality scores
- Boost advert performance with dynamic content
Once built the campaigns will need calibrating and precisely targeted to ensure your adverts are only served to audiences with a high chance of engaging with your business.
These steps include:
- Targeting specific geographic locations
- Serving your adverts at the optimal times of the day
- Marketing to previous visitors to your web site with remarketing
- Testing ads and landing pages with A:B split testing
- Boosting your ads performance and ROI with campaign optimisation
Udemy Coupon : https://www.udemy.com/google-adwords-course-small-business/?couponCode=FreeAdWordsTraining&hb=SPRING1010