This Top 5 Marketing Models eBook describes five essential marketing models that will aid you in constructing your marketing campaigns, developing marketing plans that meet your organizations strategic goals. These different models enable you to better understand how to position your product(s) and service(s). Use this knowledge to develop a more effective mix of marketing communications, activities and events. This data also helps in deciding how to allocate your marketing budget in a more effective and efficient way.
Integrating all the marketing mix activities is critical to the success of any organization. Using the most appropriate techniques as part of your decision-making will ensure you develop the most effective marketing plan for your organization.
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