Customer Experience: Brand Promise & Customer Loyalty - Udemy course 100% OFF

In this course, the focus is predominately given to the importance of customer experience. Experts Shaun Smith and Andy Milligan will share the findings and research from their best-selling book, On Purpose: Delivering A Branded Customer Experience People Love, and some of the techniques their company, Smith+Co, uses to help organisations become purposeful in the experience they deliver to customers. They use case studies to illustrate the concepts and then teach you how to apply these principles to your own situation using the tools and guides provided. By the end of it you will be able to design a distinctive experience that will differentiate your brand.

Eight practices define the essence of being On Purpose. They describe the actions and behaviours of those brands that are transforming their markets through creating meaningful and intentional customer experiences; brands like Burberry, Zappos and Lego. In this rapidly changing world, it is vital for organisations to be agile and deliver customer experiences that differentiate them in the market place and continue to meet changing customer needs to sustain growth.

What Will You Learn On This Course?

There are three main things that strong brands do; They Stand Up for something that matters to customers, They Stand Out from their competitors and they Stand Firm by creating strong cultures that sustain them. This course will teach you how to design a customer experience that will differentiate your organisation. It will enable you to map the customer journey and determine the touchpoints that will become hallmarks for your brand. Finally, it will help you decide on the brilliant basics and magic moments that will make your brand legendary.

Udemy course :https://www.udemy.com/course/customer-experience-brand-promise-customer-loyalty/?couponCode=BB32854F1C1C40460988